Simca Advertising IPO

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11 May 2026
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JM Financial Services
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Illustration showing Simca Advertising IPO Details

Simca Advertising IPO is a ₹58.04 crore SME issue opening on May 8, 2026 and closing on May 12, 2026. The Mumbai-based out-of-home advertising company has fixed the price band at ₹174 to ₹183 per share, and the stock is expected to list on NSE SME on May 15, 2026.

IPO overview

Simca Advertising is a Mumbai and Maharashtra-based OOH (Out-of-Home) advertising player focused on digital advertising assets, including LED screens and monetization partnerships. The issue is a fresh issue of 31,71,600 shares, so the IPO proceeds will go into company growth rather than promoter exit.

The company plans to use the money raised for installing LED screens, funding a strategic collaboration with CWM, supporting working capital, and meeting general corporate needs. That makes this an expansion-focused SME IPO tied to India’s growing digital outdoor advertising market.

Key IPO details

Here are the important numbers investors should track:

  • IPO opens: May 8, 2026
  • IPO closes: May 12, 2026
  • Price band: ₹174 to ₹183 per share
  • Issue size: ₹58.04 crore
  • Fresh issue: 31,71,600 shares
  • Lot size: 600 shares
  • Minimum retail investment: ₹2,19,600 for 1,200 shares
  • Listing date: May 15, 2026

Issue Reservation

Simca Advertising IPO comprises a total issue size of 31,71,600 shares. The net offer to the public is 30,12,600 shares, after excluding 1,59,000 shares allotted on a firm basis. Of the Net offer 9,27,000 (30.77%) are allocated to QIB, 10,29,600 (34.18%) allocated to NII 10,56,000 (35.05%) allocated to RII.

IPO Lot Size

Investors can bid for a minimum of 1,200 shares and in multiples of 600 shares thereof. 

Subscription status

Early market data showed steady interest in the issue. The latest updates indicated 0.6083x subscription as of May 12 evening, with QIB at 1.4907x, NII at 0.8692x, and retail at 0.2208x.

This suggests institutional interest was stronger than retail demand by the close of the issue. SME IPOs often see interest build unevenly across categories, especially when valuation and business model are being weighed carefully.

Business model

Simca Advertising operates in the OOH advertising segment, which includes hoardings, LED screens, and other outdoor media inventory. The company’s focus on digital screens and monetization partnerships makes it part of the broader shift toward tech-enabled advertising assets.

Its IPO proceeds are planned for expansion, not just balance-sheet support. That includes LED screen purchases, working capital, and collaboration-led monetization, which suggests the company is aiming to scale its ad inventory and revenue opportunities.

Financial snapshot

Period Ended

31 Dec 2025

31 Mar 2025

31 Mar 2024

31 Mar 2023

Assets

57.96

36.67

19.80

6.07

Total Income

78.16

75.09

49.31

11.96

Profit After Tax

10.68

9.98

5.78

1.57

EBITDA

14.37

13.49

7.72

2.11

NET Worth

28.05

17.37

7.39

1.62

Reserves and Surplus

19.25

17.32

7.34

1.57

Total Borrowing

0.28

Amount in ₹ Crore

How To Apply for the IPO ?

  • Login or Open demat account with JM Financial Services JM PRO app: Open the JM PRO app or JM Financial Services website and log in with your credentials. 
  • Locate the IPO Section: Navigate to the 'IPO' section on the platform. 
  • Select IPO: Find and select the IPO from the list of open IPOs. 
  • Enter the Lot Size: Specify the number of lots you want to bid for. 
  • Submit Your UPI ID: Enter your UPI ID to link your payment method and submit your application. 
  • Approve Funds: Once you receive the bid request on your UPI app, approve it by entering your UPI PIN. 

How To Check the Allotment Status of IPO?

Steps to check IPO allotment status on JM Pro app: 

  • Log in to the JM Pro app. 
  • Go to the IPO Section and then to IPO Orders. 
  • Select the individual IPO that you had applied for and check the allotment status. 

JM Financial Services will notify you of your IPO allotment status via push notification and email

FAQs

1. What are Simca Advertising IPO dates?

The IPO opens on May 8, 2026 and closes on May 12, 2026.

2. What is the price band of Simca Advertising IPO?

The price band is ₹174 to ₹183 per share.

3. What is the issue size?

The issue size is ₹58.04 crore.

4. What is the lot size?

The lot size is 600 shares.

5. What is the minimum retail investment?

The minimum retail investment is ₹2,19,600 for 1,200 shares.

6. When is the listing date?

The tentative listing date is May 15, 2026 on NSE SME.

7. What does Simca Advertising do?

It operates in the OOH advertising space with LED screens and related digital media assets.

8. How was the IPO subscribed?

Latest data showed 0.6083x overall subscription, with QIB interest higher than retail.

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