Nykaa to Acquire Majority Stake in D2C Skincare Brand Aminu

India's beauty and personal care industry continues to witness rapid consolidation as leading brands expand their portfolios through strategic acquisitions. In its latest move, Nykaa, one of India's leading beauty and fashion retailers, has announced the acquisition of a 51% stake in premium D2C skincare brand Aminu for up to ₹32 crore in an all-cash transaction.

The acquisition reflects Nykaa's continued focus on strengthening its presence in the premium skincare segment while supporting fast-growing, science-backed beauty brands.

About the Acquisition

According to the company's stock exchange filing, Nykaa will acquire a 51% controlling stake in Aminu Wellness for up to ₹32 crore through an all-cash deal. Following the transaction, Aminu will become a subsidiary of Nykaa while continuing to operate as an independent skincare brand.

The investment aligns with Nykaa's long-term strategy of expanding its portfolio of premium beauty and wellness brands.

What does Aminu do?

Aminu is a Mumbai-based direct-to-consumer (D2C) skincare brand known for:

• Dermatologically tested skincare products
• Science-backed formulations
• Ingredient-focused product development
• Premium positioning in the skincare category

The brand has built a loyal customer base among consumers seeking clinically backed skincare solutions.

Why is Nykaa Acquiring in Aminu?

The Indian skincare market has evolved significantly over the past few years.

Consumers today are increasingly looking for:

• Active ingredient-based formulations
• Dermatologist-recommended products
• Clean and transparent labels
• Premium skincare experiences

By investing in Aminu, Nykaa is strengthening its presence in one of the fastest-growing segments of the beauty industry.

Strategic Benefits for Nykaa

1. Expands Premium Skincare Portfolio

Premium skincare continues to outperform many traditional beauty categories.

Adding Aminu allows Nykaa to cater to consumers seeking high-performance skincare products.

2. Strengthens the House of Nykaa Ecosystem

Over the years, Nykaa has invested in several beauty and wellness brands.

Its strategy focuses on identifying promising D2C brands and helping them scale through:

• Wider distribution
• Marketing support
• Omnichannel presence
• Technology and customer insights

Nykaa has previously expanded its portfolio through acquisitions and increased stakes in brands such as Earth Rhythm, Dot & Key, and Nudge Wellness.

3. Access to Faster-Growing Consumer Segments

Consumers are increasingly shifting towards:

• Preventive skincare
• Clinical skincare
• Personalized beauty solutions

This acquisition helps Nykaa tap into these growing consumer preferences.

4. Strengthening Competitive Position

India's beauty market has become increasingly competitive with the rise of:

• Tira
• Purplle
• Amazon Beauty
• Myntra Beauty
• Brand-owned D2C websites

Expanding its portfolio with differentiated brands enables Nykaa to strengthen customer loyalty and increase premium product offerings.

What Does Aminu Gain?

For Aminu, partnering with Nykaa provides significant growth opportunities.

The brand can benefit from:

• Access to millions of Nykaa customers
• Wider online and offline distribution
• Marketing expertise
• Product innovation support
• Better supply chain capabilities
• Faster nationwide expansion

This partnership could help Aminu scale more efficiently while retaining its brand identity.

Nykaa's Strong Financial Momentum

The announcement comes alongside Nykaa's strong financial performance for the June quarter.

The company reported:

• More than threefold growth in consolidated net profit
• Revenue growth of over 29%
• Strong performance in both beauty and fashion businesses
• Improved profitability across key segments

This financial strength provides Nykaa with greater flexibility to invest in high-growth brands and expand its beauty ecosystem.

Growing Trend of D2C Brand Acquisitions

The acquisition reflects a broader trend in India's consumer market.

Large platforms are increasingly investing in emerging D2C brands to:

• Expand product portfolios
• Build exclusive offerings
• Improve customer retention
• Capture premium market segments

For D2C startups, such partnerships provide access to capital, distribution, and operational expertise while accelerating growth.

Impact on the Indian Beauty Industry

Nykaa's investment in Aminu highlights several important trends:

• Rising demand for premium skincare
• Growing consumer trust in science-backed formulations
• Continued consolidation within the beauty sector
• Increased investments in homegrown D2C brands
• Strong focus on innovation and product differentiation

As consumer preferences evolve, companies that combine product innovation with strong distribution networks are likely to remain well positioned.

Conclusion

Nykaa's acquisition of a 51% stake in Aminu marks another strategic step in building a comprehensive beauty and personal care ecosystem. By bringing a premium, science-backed skincare brand into its portfolio, Nykaa strengthens its position in one of the fastest-growing categories within the Indian beauty market.

For Aminu, the partnership offers an opportunity to leverage Nykaa's distribution, technology, and customer reach to accelerate growth. For consumers, the deal could translate into wider availability of innovative skincare products and an enhanced premium beauty experience.

With the Indian beauty and wellness industry continuing to expand, such strategic collaborations are expected to play a key role in shaping the next phase of growth.

FAQs

1. What stake is Nykaa acquiring in Aminu?
Nykaa will acquire a 51% majority stake in Aminu Wellness for up to ₹32 crore through an all-cash transaction.

2. Why is Nykaa acquiring Aminu?
The acquisition strengthens Nykaa's presence in the premium skincare segment and supports its strategy of expanding through high-potential beauty brands.

3. What is Aminu known for?
Aminu is a premium D2C skincare brand offering dermatologically tested, science-backed skincare products.

4. How does this benefit Nykaa?
The deal expands Nykaa's premium skincare portfolio, enhances its beauty ecosystem, and supports long-term growth in a fast-growing category.

5. Will Aminu continue operating as a separate brand?
Based on the announced transaction, Aminu is expected to continue as a distinct brand while benefiting from Nykaa's distribution, marketing, and operational capabilities.