Redington enters into distribution partnership with Salicru for MEA region

Redington has announced a distribution partnership with Salicru, a Spanish manufacturer of power electronics and uninterruptible power supply (UPS) systems, for the Middle East and Africa region. The collaboration will broaden access to power protection solutions and create opportunities for channel partners to address business continuity requirements across the country.

Reliable power is fundamental to the technology businesses depend on every day. From servers and networking equipment to critical operational systems, interruptions and electrical disturbances can damage equipment, disrupt services and put data at risk. The partnership brings together Salicru's engineering expertise and Redington's local market capabilities to help partners address these requirements as part of a broader infrastructure offering.

Sukhil Nair, President, UAE, Redington, said, ?As businesses deepen their reliance on digital infrastructure, power continuity becomes a strategic consideration in how they invest, operate and grow. Our partnership with Salicru strengthens our ability to help partners address this requirement as part of a complete technology offering. As an ecosystem orchestrator, Redington brings together specialist expertise, market access and channel capabilities to support technology adoption. Together, we can help partners move the conversation beyond equipment to protecting the operations and services that businesses depend on.?