ABDL achieves record-breaking sales of over 3.6 million cases in Oct'26
The company recorded its highest-ever monthly sales on four occasions within seven months in current financial year, including consecutive record-breaking months in September and October 2026.
Monthly sales volume exceeded 3.5 million cases in September and rose further to over 3.6 million cases in October, driving combined volumes for the two months beyond the 7 million cases mark.
The performance reflects consistent demand across the portfolio, with festive season-led demand providing additional momentum in both months. It builds on the strength of flagship millionaires brands ? Officer's Choice franchise and ICONiQ White, continued premiumisation and wider market reach. The growth was broad-based, with contributions from across regions and defence market. Additionally, international markets played important role in maintaining this momentum.
Underpinning this growth is the enduring strength of the company's core brands, highlighted by Officer's Choice Brandy joining the prestigious millionaire brands club. Driven by strong consumer response, the brand has achieved near double-digit market share in the key southern states within the Mass Premium category.
Sumo Whisky, the Company's latest brand in the Mass Premium and Others segment, also joined the millionaire brands club in October 2026. Led by strong consumer demand across key southern markets, the brand further strengthens ABD's whisky portfolio.
With this milestone, ABD now boasts six millionaire brands in its portfolio, further reinforcing its market presence and product depth across key categories.