ABD Maestro launches two new flavours of its Rangeela Vodka

ABD Maestro, the super-premium and luxury spirits subsidiary of Allied Blenders and Distillers (ABD), has expanded its Rangeela Vodka portfolio with two new Flavours, Rangeela Jhatpat Jamun Vodka and Rangeela Kala Khatta Vodka. Inspired by the flavours of India's street carts and roadside gola stalls, 'JJ' and 'KK' are chatpata, masaledar and unmistakably filmy.

Commenting on the launch, Bikram Basu, Vice Chairman, ABD Maestro, said ?Rangeela Vodka celebrates India's vibrant, unapologetic spirit. With Jhatpat Jamun and Kala Khatta, we are tapping into tastes that we instantly connect with, translating street-side love for a flavour into a world-class, super-premium liquid. Triple distilled and platinum chill filtered, these homegrown flavours deliver exceptional craft spirit for modern social occasions.?

The launch responds to growing consumer interest in flavours that feel familiar, local and made for sharing, whether at home gatherings, rooftop parties, casual bars or weekend getaways. It also reinforces ABD's continued focus on premiumisation through innovation-led brands. Rangeela Jhatpat Jamun and Kala Khatta Contemporary Indian Flavoured Vodka are available in Maharashtra in 750 ml and 180 ml bottles, priced at ₹2,500 and ₹625 respectively, with Goa, Haryana and Uttar Pradesh to follow shortly.