Capillary appoints Bill Swift as President, Americas

Capillary Technologies India announced the appointment of Bill Swift as President, Americas. The move deepens Capillary's commitment across the Americas as brands increasingly see loyalty not as just a program, but as a catalyst for growth, built on lasting, data driven customer relationships.

In his new role, Swift will lead Capillary's business across the Americas, including sales, client success and delivery. He will drive its growth with enterprise brands across retail, hospitality, travel, airlines and all major focus verticals, and will help shape Capillary's loyalty strategy for clients across the region. He brings deep experience helping enterprise brands use loyalty to drive revenue, retention and growth, along with a firsthand understanding of how to bring organizations and teams together.