MTR Foods launches 8 new products under its sweets category

MTR Foods is strengthening its presence in the sweets category with the launch of 8 new products, taking its portfolio to a total of 27 offerings spanning traditional favourites, ingredient-led innovations and differentiated formats.

At the heart of this expansion are MTR's timeless favourites, Mysore Pak and Gulab Jamun. Building on Mysore Pak's strong equity, MTR has expanded the portfolio with variants including Milk Mysore Pak, Kaju Mysore Pak and now the Ghee Jaggery range, which includes Jaggery Ghee Mysore Pak, Jaggery Ghee Coconut Burfi and Ghee Dry Fruit Burfi. Its latest innovation, MTR Mysore Pak Date Bites, combines Mysore Pak with dates and dry fruits in a distinctive two-layered format, bridging traditional indulgence and everyday snacking. The Gulab Jamun portfolio has also evolved beyond its iconic mixes and ready-to eat tins to include Dry Jamun, Kala Jamun and Kesar Badam Gulab Jamun, offering greater variety while retaining its familiar taste.