Meesho content commerce NMV jumps 152% YoY supported by 1.6 lakh active creators

Meesho announced that Net Merchandise Value (NMV) through its Content Commerce ecosystem grew 152% year-on-year supported by over 1.6 lakh active creators over the last 12 months across India.

Speaking on Content Commerce, Nikita Dawda, General Manager, Content Commerce, Meesho, said, ?At Meesho, we spend a significant amount of time understanding how Bharat shops, discovers products and builds trust online. Increasingly, shopping journeys are becoming discovery-led, with consumers looking to videos, recommendations and creators to understand products before making a purchase. We are seeing this translate into meaningful scale, with Content Commerce NMV growing 152% year-on year, supported by 1.6 lakh active creators over the last 12 months.

What is particularly encouraging is how broad-based this participation is. Around 90% of our active creators are nano* creators, while homemakers and young graduates together account for 70% of the active creator base. This is helping expand the opportunity beyond established influencers, while giving consumers more relatable ways to discover and evaluate products. At the same time, creators can build meaningful income opportunities and sellers gain access to an additional, performance-linked channel to generate demand. We believe this combination of discovery, entrepreneurship and commerce can make creator-led shopping an increasingly important part of how India shops online.?