Airtel Business launches IQ Gateway - India first DPDP-compliant unified platform

Airtel Business, today launched Airtel IQ Gateway, India's first ever telco-grade network intelligence platform which brings different customer communication channels onto one safe control plane.

Enterprises now won't need to manage multiple vendors separately if they opt for Airtel IQ Gateway, a DPDP compliant platform which combines SMS, WhatsApp, RCS, voice communications and number verification (silent authentication) together in one place. It will enable enterprises to easily manage their business communications at scale, while protecting customer trust and making safety foundational to every customer interaction.

This offering from Airtel Business is of critical importance today, when businesses have to manage fragmented customer communication stacks across multiple service providers and tools to reach their customers, with limited visibility into the real delivery of messages. Messages are often reported delivered even when they fail, while International OTP pumping by bots inflates bills. Moreover, managing pre-approved message templates is manual and often leads to mistakes. For enterprises, especially in sectors like BFSI, government, e commerce and logistics, this not only hurts customer trust when consumers are targeted by scams, this also damages their brand reputation.

Airtel IQ Gateway solves this with a single control center for all business communications. It brings together Airtel's fraud protection with automatic integrations of native message template system (DLT), automatic switching to back-up service providers, and intelligent routing across SMS, WhatsApp, RCS and voice.

By leveraging Airtel's built-in network intelligence and trust layers for enterprise use, such as IQ Verify for fraud protection and Silent Authentication for SIM based login, with capabilities like spotting fraudulent account creations and takeovers and artificial traffic spikes, Airtel IQ Gateway protects enterprises from fraud losses and billing spikes caused by industry-wide SMS pumping.

Launched nationwide today after successful trial deployments across select banks, financial institutions and other relevant industry collaborations, the platform extends Airtel's proven expertise in fraud prevention for end customers to enterprises, enabling them to build customer trust at scale through safe communications.