Pine Labs collaborates with Google Cloud to create agentic commerce solution

Pine Labs today announced a strategic collaboration with Google Cloud to ensure that every Indian merchant, from established enterprises to the new generation of merchants who are tech-first, fast-growing, and ready to compete on any surface, is a full participant in agentic commerce.

To power this next-generation agentic commerce solution, Pine Labs will use Gemini Enterprise Agent Platform for catalog enrichment, search, and the rapid build and deployment of custom commerce agents. The Pine Labs platform will also offer native integration support for the Universal Commerce Protocol (UCP) and Agent-to-Agent (A2A) frameworks, which will enable seamless, cross-platform transaction