History of Zee Entertainment Enterprises

_x000D_ Incorporated on November 25, 1982, Zee Entertainment Enterprises Limited (Formerly known as Zee Telefilms Limited) is one of the leading media and entertainment companies in India. The company broadcasts TV channels, sells advertising space for other channels, and sells various media content like TV shows, movies, and music. _x000D_ _x000D_ In 1992, the company started with India’s first private television channel, Zee TV. In 2000, the company started exploring new formats with Zee 2.0. In 2006, they expanded and restructured their business with Zee 3.0. In 2020, the company grew into a leaner, sharper and greener Zee, paving the way for the future with Zee 4.0. As of March 2022, Zee Entertainment Enterprises had 89 channels available in more than 20 languages and catered to 1.3 billion viewers across 130 countries worldwide.  _x000D_ _x000D_ Zee Entertainment Enterprises has been recognised with several awards, including Best Use of Gamification/Mobile/ Video Learning Technology at the Human Excellence Awards 2021 and the Best Recruitment Transformation Award at The Recruitment World Awards 2022 etc. _x000D_

Business Segments of Zee Entertainment Enterprises

_x000D_ The business of Zee Entertainment Enterprises is to offer general entertainment through various platforms as follows:_x000D_

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• Broadcast - It includes 48 different domestic entertainment channels in 11 native languages and more than 35 international channels in 7 foreign languages available in more than 120 countries. 
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• Digital - The company has an OTT platform, Zee5, which is available in over 190 countries with content in 12 Indian and 6 international languages. 
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• Movies - The company is in the movie production and distribution business through Zee Studios and Zee Plex. 
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• Music - Through Zee Music, the company released over 10,000 songs in 22 languages. 
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_x000D_ As of March 31, 2022, the company had 3 domestic subsidiaries and 18 overseas direct and step-down subsidiaries. The direct subsidiaries include: _x000D_

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• Zee Studios Limited: This is a wholly-owned subsidiary that was previously known as Essel Vision Productions Limited. It is into film production, advertising, promotions and distribution, etc. 
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• ATL Media Limited (ATL): This wholly-owned subsidiary is located in Mauritius and is involved in the broadcasting business. 
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Key Personalities of Zee Entertainment Enterprises

_x000D_ Dr Subhash Chandra, Chairman Emeritus_x000D_ _x000D_ Subhash Chandra, is the Founder of Zee Entertainment Enterprises and Essel Group. He is referred to as ‘The Father of Indian Television’. He was awarded the 2011 International Emmy Directorate Award at their 39th International Emmy Awards in New York for his contributions to the television industry. He is also the first Indian to get a Directorate Award._x000D_ _x000D_ Punit Goenka, Managing Director and Chief Executive Officer_x000D_ _x000D_ Punit has helped enhance the company's performance and successfully drove it towards its set goals. He is responsible for expanding the global presence of the company across more than 190 countries and reaching more than 1.3 billion viewers. He was listed as one of the top 100 CEOs of India by Business Today._x000D_

Corporate Actions of Zee Entertainment Enterprises

_x000D_ Zee Entertainment Enterprises announced 2 bonus shares, as follows: _x000D_

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• In 2014, the company announced bonus preference shares in a ratio of 21:1. The ex-date was March 3, 2014, and the record date was March 4, 2014. 
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• In 2010, the company announced bonus shares of a ratio of 1:1. The ex-date was November 11, 2010, and the record date was November 12, 2010. 
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SWOT Analysis of Zee Entertainment Enterprises

_x000D_ Strengths_x000D_

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• The company has a big network of television channels showcasing popular shows and sitcoms.
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• The company has an international presence. 
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_x000D_ Weakness_x000D_

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• The viewership for TV is declining with the increase of digital platforms. 
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_x000D_ Opportunities _x000D_

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• The company can focus on creating content that is appealing to the younger generation. 
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_x000D_ Threats _x000D_

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• The company faces competition from other players like Sun Network in domestic markets. 
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• The trends in the media sector keep changing, and the content can get old.
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• The media and entertainment industry is subjected to regulations. Any changes in the existing regulations can impact the revenue of the company.
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