Jointly promoted by the Cello and M G Shah groups as a private limited company in Oct.'88, Wim Plast (WPL) was converted into a public limited company in Jul.'93. WPL came out with its initial public making available in Aug.'94, to part-finance the project at Daman to manufacture 2020 tpa of injection-moulded plastic furniture like chairs and tables. The cost of the project, as appraised by IDBI, was estimated at Rs 10.85 cr. The company went into commercial production from 1 Dec.'94.

The main products of the company are injection-moulded plastic furniture like chairs, tables, etc. The range selected by the company are the latest and contemporary European designs having distinct features like vivid colour combinations, ergonomically designed for maximum physical comfort, light-weight, 100% termite resistant, low maintenance cost, easy stackability and low cost. The product is marketed to households and institutional users. It will be marketing its products under the popular and well-created and deployed Cello brand name.

The company has imported moulds from Italy at concessional customs duty under the EPCG scheme, wherein it has an export obligation. The company's products, from the initial response received from the market, are gaining increased acceptance from customers.

During 1998-99, it has increased its Plastic Moulded Articles installed capacity from 7810 MT to 11489 MT. It has also executed a strategic acquisition of four additional injection moulding machines from local & seven additional moulds for chair & teapoys from international market.

The Company's new unit-3 at Daman was successfully commenced in December, 1999. The Company has tied up with M/s National Plasto Products Pvt Ltd., Calcutta to manufacture "Cello" brand moulded furniture. The company decided to float JV Company named Cello-GQ Industries Ltd in Bangladesh and the new company will be for manufacturing and marketing the Company's plastic moulded furniture.