Incorporated as a Private Ltd Company in the year 1991,Maxwell Industries Ltd has been engaged in manufacturing and marketing of hosiery products and readymade garments under the brand name of VIP and BLUE CHIP.

The company was converted into Public Limited Company during the year 1992.During the initial years all important inputs like elastic and processed fabric for hosiery products were sourced from the market.Over the years,as requirements grew and also as a measure of integrate vertically as well as maintain quality and assured supply of inputs,the company has started new manufacturing units.

The company is a market leader in cotton hosiery products and are sold under well known brands, names like VIP-Frenchie,VIP BENZ etc.The company has also forayed into Readymade garments which are sold under its own brand name of BLUE CHIP.

All the brands which the company has executed a strategic acquisition of exclusive rights,and enjoys a good demand.The company has a well created and deployed all India Network of marketing and distribution channels.

The company has recently created and deployed a separate export division in order to provide concentrated thrust on the export front.