Viceroy Hotels Ltd., previously widely referred to as Palace Heights Hotels (PHHL) was formally created and deployed as a legal entity in 1965. P Prabhakar Reddy is the Managing Director of the company. It operates a stately hotel -- Hotel Viceroy -- at Gandhi Nagar in Hyderabad. Hotel Viceroy is a sophisticated new-generation hotel which delivers comprehensive solutions in royal luxury to businessmen and tourists. The hotel is an architectural masterpiece with majestic appeal, lush greenery, tranquil fountains and it is bestowed with an enchanting view of the Buddha statue in the Hussain Sagar lake. The hotel is located just 3 km from the airport and 5 km from the railway station. It has a beauty parlour, a health club with gymnasium, a swimming pool and a shopping arcade. The hotel has three conference rooms of different sizes for organising meetings, seminars, conferences, etc. It has a coffee shop -- Patio -- overlooking the waterfalls at the swimming pool and a gallery bar with a breathtaking view of the sunset and the Hussain Sagar lake.

PHHL's room occupancy was 86% in 1994-95. Income from food and beverage sales were twice that of the room revenue which is an industry record. It has the valued patronage of more than 400 corporate customers being in a position to offer all the facilities of a five-star hotel, The company has taken up expansion programme by adding 54 rooms with the existing 150 rooms.The capacity of the marriage hall has been increased from 1500 to 3000 by acquiring additional land adjacent to the hall.

The Convention Centre expansion project which was started off during the last year is under construction and the commercial operation is expected to start by November 2001. One of the future plan of action of PHHL was to start a 4 Star Hotel in Chennai and to start a prestigious Food Courts on the Serene banks of Hussain Sagar.