Titan is India’s leading lifestyle company and among the most admired and respected corporates in the country. The company originated as in 1984 as a joint venture between TATA Group and Tamilnadu Industrial Development Corporation (TIDCO).In 1984, it undertook to set up a plant to manufacture quartz analog electronic watches in the State Industries Promotion Corporation of Tamil Nadu, Ltd. Industrial area at Hosur. In 2016, the company gained complete control of a majority stake in Caratlane, which was an online jewellery startup. Titan launched its latest brand, IRTH, which deals with designer women's handbags. It has established leadership positions in the Watches, Jewellery and Eyewear categories led by its trusted brands and differentiated customer experience. Currently, the company has 6 plants in different locations across the country, which include Hosur, Coimbatore, Roorkee, Sikkim, Pantnagar and Chikkaballapur.

Titan Business Segment

During FY 2023, Titan derived the majority of turnover from the Jewellery segment at 88%, followed by 9% from Watches and wearables, 2% from EyeCare and the remaining 1% from the Fragrances and Fashion Accessories Division.

• Watches & Wearables:The organization’s genesis lies in the watch products division. It has gone from strength to strength and collection to collection through the years in the watches category. The production of watches is done in the Hosur and Coimbatore plant, and Assembly (casing and strapping) of Watches is done in the Roorkee and Sikkim plant.
• Jewellery:Titan made a strategic entry into jewellery in 1994 with Tanishq, which balanced traditional charm and contemporary appeal. In 2010, the segment marked its presence in the premium market with Zoya's stunning designs, which perfectly encapsulate the soul of a woman's journey. During FY 2023, Tanishq increased its presence by launching 34 additional stores. CaratLane added 47 stores, Zoya added 1, and Mia by Tanishq added 18 stores.
• EyeCare Division:The enterprise administers this section through Titan Eye+, India's biggest optical retail chain, which sells a wide variety of eyewear items under well-known names, including Titan, Titan Glares, and Fastrack, as well as prestigious international labels.
• Indian Dress Wear Division:Titan administers this line of enterprise through Taneira, the newest Titan brand that was bought in 2017. Taneira brings together some of the most magnificent collections of handlooms nationwide, including muga from Assam, cotton from Chettinad, tussar from Bhagalpur, and ikats from Gujarat.
• Fragrances and Fashion Accessories Division:The segment deals with Belts and Wallets for men who want to be classy and stay current with the latest fashion trends.

The following are subsidiaries of Titan Company Ltd:

• Titan Engineering & Automation Limited:It is a wholly owned subsidiary of Titan Company Limited. The organization is engaged in manufacturing services and automation Solutions.
• CaratLane Trading Private Limited:It is a subsidiary company of TCL with a stake of ~72.31% at the end of FY 2023. The company administers in the Jewellery segment.
• Titan Commodity Trading Limited:TCL controls a 100% stake in the organization, which makes it a wholly-owned subsidiary.

TitanManagement Team

• C K Venkataraman, Managing DirectorMr Venkataraman joined Titan Company Limited in 1990 and worked in the advertising and marketing departments before being named the Head of Sales and marketing for the Titan brand in 2003.

TitanCorporate Action

• In 2011, Titan Company Limited announced bonus shares in the ratio of 1 equity share for every equity share held and the record date was set as June 24, 2011.

TitanManagement Outlook

• For the Jewellery segment, the organization is seeking to expand its international presence with the help of 25 more stores in future.
• Looking forward, it will continue to increase its nationwide footprint by rapidly expanding the Titan Eye+ store network. The organization is optimistic about sustained growth in categories like sunglasses on the back of a recovery in the tourism sector.

TitanSWOT Analysis

Strengths

• Well-diversified revenue with multiple brands.
• Expanded physical reach to customers with numerous retail stores.

Weaknesses

• Major dependence for revenue on the jewellery segment.
• Limited online presence.

Opportunities

• Global expansion through the opening of retail outlets.
• Improvement in the global economy.

Threats

• Competitive pressure
• Changing customer preferences.