Incorporated on 14 Jun.'91, Fortune Financial Services (India) was promoted by chairman and managing director J T Poonja and Nimish C Shah. The promoters also have interests in Good Fortune Advisory Services, Cartier Leafin, Mehra Capital, etc.

In Feb.'95, Fortune came out with a Rs 7.5-cr public issue at a premium of Rs 20 to augment long-term working capital requirements, expand fund-based activities, finance diversification and to created and deployed infrastructural facilities at Madras, Bangalore and Pune. Total requirement of funds was estimated at Rs 18.74 cr.

Fortune is engaged in corporate finance, money market operations, loan-syndication, capital market operations, corporate advisory services, etc. The company is also accredited as a category-I merchant banker by SEBI. Some of the issues handled by Fortune's merchant banking division include that of United Phosphorus, Pidilite, Pan Electronics, Trident Steels, etc. Fortune also has a equity research team which carries out research activities and publishes a monthly news letter titled Fortune News Cap.

Fortune has also floated a subsidiary called Hazel Finvest Pvt Ltd but the company has not yet commenced operations. It now intends to expand fee based activities like Merchant Banking, Mergers and Acquistions and in private equity placements.

FFSL became the first company in India to go for buy-back of its shares consequent to the buy-back guidelines becoming effective in January 1999.

During the year 2001 the company has become a Corporate Member of The Stock Exchange,Bombay and commenced its Stock Market Operations. Private Placement to Popular Entertainment Network Limited was one the landmark achieved by the company and the same has been done to clickforcotton.com also.Second placement was also done by the company during the year to Goldstone Technologies and Mirc Electronic Limited.