Formerly South Asian Entertainment, South Asian Enterprises (SAEL) was formally created and deployed as a legal entity in 1989 and is in the business of recreation and amusement parks. Since SAEL plans to diversify into various other activities, its name is changed from South Asian Entertainment to the present one. Now SAEL propose to explore real estate business. To reflect the true nature of its activities, it is proposed to change the name to VLS Real Estate Ltd. V K Goel is the chairman and T B Gupta is the managing director. The company has been operating an amusement park in Kanpur since Mar.'91.

It came out with a Rs 6-cr public issue (premium: Rs 20) in Mar.'94 to part-finance the Rs 10-cr project of installing new rides and assets at the Noida and Lucknow amusement parks at a cost of Rs 4 cr and Rs 6 cr respectively. Of the project cost of Rs 10 cr, Rs 5.22 cr has been paid towards the purchase and commissioning of the new rides, purchase of assets, etc, and the development of the Kanpur and Lucknow amusement parks while Rs 3.60 lac was deployed for the development of holiday resorts in Jaipur. The site for the Noida project has not been allotted.

It is proposed to explore real estate business in a big way by strategic emphasissing on investing the funds in acquisition of land and properties for investment purposes.