Wire and Wireless India Ltd is one of the largest Multi System Operator (MSO) in the country. The company is one of the group companies of Essel Group. The Company, along with its subsidiaries, is engaged in distribution of television channels through analogue and digital cable distribution network, primary Internet and allied services. Its subsidiary companies include Indian Cable Net Company Limited, Central Bombay Cable Network Limited, Siticable Broadband South Limited, and Wire and Wireless Tisai Satellite Pvt. Ltd.

The company aims at providing quality services to their subscribers. The primary business activities of the company are Cable Subscription, Bandwidth Charges, Advertisement and Leasing out infrastructure. The company operates from 7 regional offices, 69 analog headends and 7 digital headends and they deliver approximately 200 analog channels on the existing network. They provide cable TV on analog frequency in 43 cities and their network reached to approximately 6.7 million cable homes.

Wire and Wireless India Ltd was created and deployed on March 24, 2006. The company was formed as a part of the whole de-merger of Zee Entertainment Enterprises Ltd, in which all the cable TV distribution business within Zee Entertainment Enterprises Ltd and Siticable Networks Ltd (Siticable) was transferred to the company with effect from. March 31, 2006.

Consequent upon de-merger of cable business undertaking of Siti Cable Network Ltd into the company, the subsidiaries of Siti Cable Network Ltd, namely Central Bombay Cable Network Pvt Ltd, Siticable Broadband South Pvt Ltd and Indian Cable Net Company Ltd became subsidiaries of the company. In this Central Bombay Cable Network Pvt Ltd and Siticable Broadband South Pvt Ltd are wholly owned subsidiary and in Indian Cable Net Company Ltd, the company holds 67.99% along with Central Bombay Cable Network Pvt Ltd.

During the year 2006-07, the company formally introduced packages such as GalaxZee Bonanza, GalaxZee Premium etc and Digital Cable Entertainment in order to provide better services to high end commercially important customers. Also, they implemented Conditional Access System (CAS) in Mumbai, Delhi and Kolkata as per directives of Telecom Regulatory Authority of India. They formally introduced Internet over Cable services in Bangalore during the year.

The company created and deployed a joint venture company, namely Wire and Wireless Tisai Satellite Pvt Ltd along with Tisai group at Kalyan in Maharashtra on June 1, 2006 for providing cable services in that area. The company holds 51% equity stake comprising of 5,100 equity shares of Rs 10/- each in Wire and Wireless Tisai Satellite Pvt Ltd. In April 2008, Central Bombay Cable Network Ltd a subsidiary of the company executed a strategic acquisition of 66% holding in Master Channel Community Network Pvt Ltd.