Incorporated as Tips & Toes Cosmetics Gujarat, a private limited company, in Nov.'85, Tips & Toes Cosmetics (India) became public and got its present name in Mar.'86.

The company manufactures and markets indigenous and western cosmetics under the brand names Tips & Toes, Shilpa, and Shingar. It markets a western range of cosmetic products like Tips & Toes nail lustre, lip lustre, cream, blush-on, compact powder, talcum powder, eye definer, sindoor, etc. The company broadened its footprint operations into the domestic market with products like kumkum, kajal, and sticker kumkum, under the brand name Shingar.

The products marketed under the brand names Shilpa Sticker Kumkum and Shilpa Liquid Kumkum are manufactured by the company while other products marketed by it are bought as finished products. It has wholly owned subsidiary Premier Cosmetics.

The company's rights issue (at a premium of Rs 90), offered in Apr.'95, failed to get the 90% minimum subscription. The rights issue was intended for augmenting the company's increased working capital requirement to meet expenses incurred in launching various new products.