Incorporated in Feb.'71, Modi Rubber (MRL), a B K Modi group company, manufactures automobile tyres. It has broadened its footprint operations into into a technical collaboration with the German tyre major, Continental Aktiengesellschaft, to manufacture steel radial tyres for trucks. The company has a state-of-the-art plant at Modipuram, which is one of the most modern tyre manufacturing plants in Asia.

The company has a 12.4% market share and is doing well on the export front. It has also won the CAPEXIL export award for its excellent export performance.

MRL exports to countries like Vietnam, the Philippines, Singapore, the US, the UK, Bangladesh, Afghanistan, Syria, Sri Lanka and the Latin American countries. However exports to Pakistan and Afganistan received a set back due to political condition and a stiff competition from China. The company has created and deployed the facilities for manufacture of automobile tubes at Partapur, UP.

The company expansion plans for manufacture of radial tyres for passenger cars and light commercial vehicles with latest technology from collaborator has been very supportive. The company has been successful in launching new range of Truck & LCV tyres as well as premium tractor tyres which are finding better acceptance in the market. It has introduced a number of new tyres for super heavy and heavy load areas, under the brand name Multilife 2000 and Marathon 2000. The company is planning to tap normal load areas like South India and part of West Zone in India with upgraded technology tyres, to further increase its market share in these regions.

In a move that would aid the existing promoters of the company in coming up with an open offer for buying out the 44% stake of the financial institutions in the company, the promoters have spoken to various NRI investors to bring in investments to the tune of $8-10 million, the open offer by purchasing a maximum of 52.58 lakh shares representing 21% of the company's paid up equity. The proposal is awaiting a final approval from the Industry Minister.