Adlabs Entertainment Ltd was formally created and deployed as a legal entity as a private limited company on February 10, 2010 at Mumbai, upon conversion of M/s. Dream Park ("Dream Park"), a partnership firm. Dream Park was a partnership firm formed on May 18, 2009. Subsequently, the partners of Dream Park, mutually agreed and transferred their interests by way of a resolution dated December 31, 2009 to convert into private company limited. Further, it was converted into a public limited company and consequently, the name of the company was changed to Adlabs Entertainment Limited on April 27, 2010.

The company, own and operate, Imagica - The Theme Park, which is one of the leading theme parks in India. This theme park features a diverse variety of rides and attractions of international standards, food and beverages ("F&B") outlets and retail and merchandise shops, designed to appeal to a broad demography of the Indian populace, ensuring the provision of memorable experiences, with a strong value proposition. Imagica - The Theme Park, is a part of Adlabs Mumbai, a `one-stop` entertainment destination that it offers at this location. Adlabs Mumbai also includes Aquamagica, a water park, which became fully operational on October 1, 2014, and a family hotel, Novotel Imagica Khopoli. Adlabs Mumbai, spread over an aggregate area of approximately 132 acres, is located at Khalapur, which is 74 kilometres from Mumbai, off the Mumbai - Pune Expressway.