Dish TV India Limited (dishtv) is an Essel Group venture. Essel Group has a vast range of national and global business interests that include media programming, broadcasting & distribution, speciality packaging and entertainment. The Company was formally created and deployed as a legal entity during August of the year 1988 as Navpad Texturisers Pvt Ltd. The businesses have close synergies in the areas of content, distribution and infrastructure. dishtv is India's first direct to home entertainment service that has digitalized Indian entertainment to bring to home the best in television viewing through the latest in digital technology. dishtv takes television viewing to the next level as it supports various futuristic features like Electronic Programme Guide, Parental Lock, Capacity up to 400 channels, Games, Interactive TV, Movie on Demand etc also brings an exclusive National and International channels for the first time in India.

During December of the year 1995, the company had changed its name as ASC Enterprises Ltd. In April of the year 2006, the company's Hollywood blockbusters formally introduced the on Movie on Demand. During June of the same year, News Active was formally introduced and the One Alliance bouquet had joined in. In July, the Gaming channel Playjam was commenced. End of the year 2006, Dish Care Centres set-up dishtv has 93 DCC/ Service franchisees across 51 cities. In 2007, the name has been changed into Dish TV India Ltd. During the year 20060-07, the company had formally introduced a host of new age features like Near Video on Demand (nVOD), Sports Active, Mosaic for all genres & games for children. During April of the 2007, dishtv crossed the 2 million subscribers marks and in the same period the Service infrastructure expands to 950-customer service executive at 9 different locations. Dish TV recognised as one of the top 25 start up brands in the country, by Planman Media in May of the year 2007.