Journey of Cera Sanitaryware Limited

Incorporated in 1998, Cera Sanitaryware Limited is involved in the manufacturing and trading of sanitaryware, tiles, faucet ware, bathroom accessories and related products. Cera Sanitaryware Limited started as Madhusudan Oils and Fats Limited in 1998. In 2002, the company went public and got listed on the BSE and NSE. In 2010, the company started the production of faucet wear at their faucet ware manufacturing plant located in North Gujarat. In 2013, they launched Cerenity, which is the first toilet sanitiser. In 2014, the company launched a new one-piece European Water Closets (EWC). In the same year, Cera Sanitaryware launched a water-saving twin flush in India. In 2017, the company launched a new brand, Jeet, to offer affordable products. In the next year, 2018, they launched another brand, Senator, a premium brand. In the same year, they opened CERA Style Studio in Hyderabad. In 2019, they made a strategic entry into the modular kitchen products category with Senator Cucine. In 2022, they approved Project Capex to expand the Brownfield faucet ware plant and Greenfield Sanitaryware plant. As of March 2023, Cera Sanitaryware Limited has 2 manufacturing units and 38 offices in India. Their products are served to 25 states in the country and supplied to 35 countries in the world. The prominent brands of Cera Sanitaryware are Cera, Lustre by Cera, Senator by Cera and Isvea. They have more than 15,000 retailers all over the country.

Business Segments of Cera Sanitaryware Limited

The products offered by the company are as follows:

• Sanitaryware:Under this segment, the company delivers various sanitaryware products, such as wash basins, EWCs, cisterns, urinals and related accessories.
• Faucets and Showers:In this segment, the company offers health faucets, faucets, showers, auxiliaries, bath accessories, etc.
• Tiles:In this segment, Cera Sanitaryware Limited offers floor and wall tiles of various dimensions and finishes, such as glossy, matt, satin, etc.
• Wellness:In this segment, the company offers various bathtubs and related products and shower rooms.
• Kitchen Sinks:In this, they offer different types of kitchen sinks.
• Mirror:In this segment, the company delivers various types of mirrors that can be used in the bathrooms or on shelves.

As of March 31, 2023, the 2 subsidiaries of Cera Sanitaryware Limited are as follows:

• Packcart Packaging LLC:This subsidiary of the organization is involved in the manufacturing of corrugated boxes. Cera Sanitaryware holds a 51% stake in this organization.

• Race Polymer Arts LLC:This subsidiary of the organization is engaged in the enterprise of manufacturing cisterns and seat covers. Cera Sanitaryware holds a 51% stake in this organization.

Key Personalities of Cera Sanitaryware Limited

Vikram Somany, Chairman and Managing Director  Vikram Somany is the Founder, Chairman and Managing Director of Cera Sanitaryware Limited. He founded the company in 1980. He has a deep knowledge of the industry and hands-on experience.

Corporate Actions of Cera Sanitaryware Limited

Bonus share: The company announced bonus shares of a ratio of 1:1, with an ex-date of September 2, 2010, and a record date of September 3, 2010.