About Bajaj Auto Limited

_x000D_ Bajaj Auto Limited is engaged in the manufacturing of two and three-wheelers. The company was incorporated and founded by Jamnalal Bajaj in 1945 as M/S Bachraj Trading Corporation Ltd. It received a licence from the Government of India to manufacture two-and three-wheelers in India in 1959. After a year, the company’s name was changed to Bajaj Auto Ltd.  The company was listed on BSE and NSE in 2008._x000D_ _x000D_ A three-wheeler with a rear engine was developed and marketed in 1975 under Maharashtra Scooters Limited, a joint sector company with Western Maharashtra Development Corporation Ltd. As of March 31, 2023, the company has 4 manufacturing plants at Waluj (Boxer, CT, Platina, Discover, Pulsar, Passenger Carriers, Goods Carriers, Quadricycle), Chakan (Pulsar, Avenger, Dominar, KTM, Husqvarna), Chakan/Akurdi, (Chetak), Pantnagar (CT, Platina and Pulsar)._x000D_ _x000D_ In 2022, ‘the company witnessed significant achievement in HR Excellence’ as part of the CII National HR Excellence Award Confluence 2021-22. The same year, it won the Gold Award for the Brandon Hall Group Technology Excellence Awards 2022 under the Best Advance in Learning Management Technology category._x000D_

Business Segment

_x000D_ Motorcycles: This segment deals with products such as CT, Platina, Avenger, Dominar, and Pulsar under different engine categories such as 100cc, 125cc, and 150cc._x000D_ _x000D_ Chetak: In FY 2021, this legendary brand was re-introduced as a best-in-class electric scooter. The company has 105 dealers of Chetak across 84 cities as of March 31, 2023._x000D_ _x000D_ Three-Wheelers and Qute: The segment earns revenue via products such as Electric Three-Wheelers, RE, Maxima Z, Maxima X Wide, Maxima C, and Qute._x000D_ _x000D_ Probiking (KTM): The probiking business consists of two brands: KTM and Husqvarna. The KTM brand and its models are well-recognised across India. At present, the Husqvarna models are being seeded as of 2023._x000D_ _x000D_ International Business: The company exports its products under the segment umbrella. KTM recorded its highest-ever volume of export sales in FY 2023._x000D_ _x000D_ The company has 6 subsidiaries as of March 31, 2023, and a few of them are listed below:_x000D_

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• Bajaj Auto International Holdings BV (BAIH BV): It is a 100% Netherlands-based subsidiary of Bajaj Auto Ltd. 
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• Chetak Technology Ltd. (CTL): To create its presence in the evolving EV market, the company entered the space through a 100% subsidiary, Chetak Technology Ltd. (CTL).
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• Bajaj Auto (Thailand) Ltd.: It is a wholly owned subsidiary in Thailand with an issued and subscribed share capital of Thai Baht (THB) 45 million (H 10 crore). 
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Key Personnel

_x000D_ Rajiv Bajaj, Managing Director_x000D_ _x000D_ Rajiv Bajaj is currently the Managing Director and CEO of Bajaj Auto Limited. He started off at the shop floor level at Bajaj Auto, where he did a 3-year stint. He gained experience in Manufacturing & Supply Chain (1990-95) and became Managing Director of Bajaj Auto in April 2005. He has been on the board of Bajaj Auto Ltd. since March 5, 2002. In 2020, he was re-appointed as MD & CEO of the company for the next 5 years._x000D_

Corporate Action

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• In 2010, the company announced a bonus share in a ratio of 1:1 at the record date of September 08, 2010.
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• The company acquired KTM, a European brand, in 2017.
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SWOT Analysis

_x000D_ Strengths_x000D_

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• Competitive Market Position in Two-Wheelers.
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• Diversified Business and Products.
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_x000D_ Weaknesses_x000D_

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• Lack of Presence in the Scooter Market.
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• Rising Cost Pressure.
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_x000D_ Opportunities_x000D_

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• Growing Three-Wheeler Market.
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• Launch of New Products.
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_x000D_ Threats_x000D_

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• Intense Competition on Motorcycle Segment.
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• Labour Issues.
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