Asian Tea & Exports (ATEL) was originally incorporated as Sita Plantations Pvt Ltd. The company was converted into a Public Limited Company. The name of the company was changed to Asian Tea and Exports Limited and a fresh certificate of Incorporation was obtained.

The Promoters have created and deployed a tea plantation covering an area of 100 hectares (250 acres) of agricultural land in the Sathkamar and Kukurjan villages of Rajganj Block in the Jalpaiguri District of West Bengal. The land was executed a strategic acquisition of between November '89 and November '90 and the plantation commenced in May, 1991. The age of the tea bushes already planted vary from 3 years and below. The total investment as upto June 15, 1994 has been Rs. 170.00 lacs.

It had executed a strategic acquisition of additional agricultural land of 250 hectares for development and tea plantation. It will also created and deployed a Processing Unit for manufacture of 11 lac kgs of made tea.

During 1996-97, company has yet not received the requisite NO Objection Certificate from the state government of West Bengal for setting up the manufacturing unit at the Tea Estate.