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Understanding Bull Vs Bear Market

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22 May 2025
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JM Financial Services
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Bull Vs Bear Market - Illustration and Explanation | JM Financial Services

If you’ve ever sat through a financial news segment or peeked into the stock market world, you’ve likely heard the terms “bull market” and “bear market” tossed around. At first, they sound a bit like some cryptic code.

But in reality, these terms are important — not just for traders and finance pros, but for anyone who wants to get smarter about money.

So, let’s clear the fog. In this post, we will break down what bull and bear markets actually are, how they affect your investments, and what you should do during each

What is a Bull Market?

A bull market is basically a long stretch of time when the prices of stocks (or even real estate, crypto, etc.) are going up. Investors are optimistic. People are buying. And overall, there’s a feel-good vibe in the market.

In fact, it’s called a “bull” market because of the way a bull attacks — it thrusts its horns upward. Same idea with prices.

These markets can last for months or even years. And they usually show up when the economy is on the upswing — think more jobs, more spending, better business results.

What Causes a Bull Market?

There’s usually more than one factor at play, but here are some usual suspects:

  • Strong economic growth — when GDP is growing steadily
  • Low interest rates — which encourage borrowing and spending
  • High consumer confidence — people feel good about their financial future
  • Rising corporate profits — businesses are making money, and investors want in

It’s a feedback loop. People invest → stock prices rise → more people invest → prices keep climbing.

How Should You Invest in a Bull Market?

A bull market is the kind of market most of us love. Your portfolio’s growing, your mutual funds are green, and even your retirement fund starts to look encouraging.

Here’s what we need to keep in mind during bull runs:

  • Don’t get caught in the hype. Just because everything’s going up doesn’t mean it always will.
  • Stay diversified. Even during the best of times, some sectors can underperform.
  • Keep rebalancing. Some of your investments may grow faster than others, and that can throw off your original plan.
  • Watch out for FOMO. It’s easy to feel like you’re missing out when everyone’s talking about that hot new stock. Stay grounded.

What is a Bear Market?

On the flip side, we’ve got the bear market. It’s when the market drops — and stays down for a while. The general rule is: if prices fall 20% or more from recent highs, it’s considered a bear market.

Bears swipe their claws downward — that’s how the name stuck.

Now, bear markets are no fun. They’re usually accompanied by fear, uncertainty, and a lot of red in investment apps. But they’re a natural part of the cycle.

Why Do Bear Markets Happen?

There’s no one-size-fits-all reason, but here are a few common triggers:

  • Rising interest rates — which slow down borrowing and spending
  • Economic slowdown or recession — job losses, business closures, etc.
  • Global shocks — like pandemics, wars, or major political instability
  • Inflation — especially if it eats into earnings and savings

During these times, people tend to pull their money out of the market, which only adds fuel to the fire.

Can You Still Invest in a Bear Market?

Here’s the thing: while bear markets feel scary, they can also present some golden opportunities — if you’re willing to be patient.

  • Quality stocks go “on sale” — you can pick up solid companies at a discount
  • Dollar-cost averaging works well — keep investing small amounts regularly
  • Long-term thinking pays off — markets have always bounced back eventually

One of the smartest things to do during a downturn? Keep calm. Selling in a panic often locks in losses that could have recovered later.

Bull Market vs Bear Market:

Feature

Bull Market

Bear Market

Market Trend

Prices are going up

Prices are going down

Investor Mood

Confident, optimistic

Nervous, pessimistic

Typical Behaviour

Buying and holding

Selling or staying on the sidelines

Economy

Growing

Slowing or shrinking

Duration

Usually longer (years)

Often shorter (months to a year)

What Should You Do In Both the cases ?

This part really depends on your own financial goals and how comfortable you are with risk. That said, here’s what’s helped me stay balanced:

In a bull market:

  • Take profits if something’s run too far ahead of your plan
  • Don’t chase stocks just because everyone else is
  • Be smart about taxes — gains can be taxable

In a bear market:

  • Don’t panic sell unless absolutely necessary
  • Review your asset mix — and maybe shift toward safety temporarily
  • Look at it as a chance to buy future winners at a discount

At the end of the day, bull and bear markets are just part of the natural rhythm of investing.

Markets rise. Markets fall. Then they rise again.

Trying to time the perfect entry or exit is tough — even for professionals. Instead, build a solid plan based on your goals, invest consistently, and make tweaks when it makes sense.

Final Thoughts

So, the next time someone talks about a bull or bear market, you won’t have to nod blankly.

You’ll know that bulls mean growth and confidence, bears mean caution and decline — but both are just chapters in a much bigger story.