Brandman Retail IPO

Brandman Retail IPO – Key Details

• Company: Brandman Retail Limited is an asset‑light retail and distribution platform for premium international brands in footwear, apparel and accessories. Operates 7 EBOs (Foot Candy, Skechers) + 2 MBOs ("Sneakrz") in Delhi, Punjab, Haryana + online via Flipkart, Ajio, Tata Cliq.
• IPO size: ₹86.09 crore entirely fresh issue of 48,91,200 equity shares (FV ₹10). 100% fresh, no OFS.
• Price band: ₹167–₹176 per share.
• Market Cap :- (Pre-IPO)
• Sale Type :- Fresh Capital
• Total issue size :- Rs. 86 crore
• Lot size: 800 shares (minimum retail bid: ₹1,33,600–₹1,40,800).
  • Retail max: 2 lots (1,600 shares, ~₹2,67,200).
  • sNII min: 3 lots (2,400 shares).
     
• IPO timeline:
  • Anchor: Feb 3, 2026.
  • Open: Feb 4–6, 2026.
  • Allotment: Feb 9, 2026.
  • Refunds/Demat: Feb 10, 2026.
  • Listing: Feb 11, 2026 (NSE SME Emerge).
• Reservation: QIB 50%, Retail 35%, NII 15%.

• IPO Subscription Status:-

The Brandman Retail IPO is subscribed 4.91 times on February 5, 2026 6:53:23 PM (Day 2). The public issue subscribed 5.80 times in the individual investors category, 0.01 times in the QIB category, and 9.35 times in the NII category. Check

Company Financials (Restated Consolidated)

Objective of the Issue:-

• Funding Capital Expenditure for expansion of our New Retail Network by launching 15 Exclusive Brand Outlets (EBOs) and Multi-Brand Outlets (MBOs)
• Working Capital Requirements for New EBOs and MBOs
• Working Capital Requirements for Existing EBOs and MBOs
• General Corporate Expenses

Strengths

• Asset‑light, scalable model: Centralized inventory + franchise potential enables rapid expansion without heavy capex.
• 100% fresh issue: Full ₹86.09 Cr strengthens balance sheet for growth; no promoter dilution.
• Premium brand portfolio: Exclusive rights for Skechers, Foot Candy + lifestyle apparel in high‑growth organized retail segment.
• Omni‑channel presence: 9 physical stores + Flipkart/Ajio/Tata Cliq = diversified revenue streams.
• Aggressive expansion: ₹28 Cr funds 15 new EBOs/MBOs, tapping tier‑2/3 demand and organized retail tailwinds.
• NSE SME timing: Strong sector momentum for consumer/retail SMEs.

Risks

• Non‑exclusive brand arrangements: International brands can appoint competitors, risking market share and pricing power.
• High retail capex: ₹28 Cr outlet expansion needs flawless execution amid competition from Reliance Trends, V-Mart.
• Working capital intensity: Inventory funding + expansion could strain cash flows if sales lag.
• Tier‑2/3 execution: New MBOs in smaller cities face local competition, lower ASPs.
• SME volatility: NSE SME liquidity issues, valuation swings post‑listing.
• Consumer slowdown risk: Premium apparel/footwear sensitive to discretionary spending.

How To Apply for the IPO ?

• Login or Open demat account with JM Financial Services / JM PRO app: Open the JM PRO app or JM Financial Services website and log in with your credentials. 
• Locate the IPO Section: Navigate to the 'IPO' section on the platform. 
• Select IPO: Find and select the IPO from the list of open IPOs. 
• Enter the Lot Size: Specify the number of lots you want to bid for. 
• Submit Your UPI ID: Enter your UPI ID to link your payment method and submit your application. 
• Approve Funds: Once you receive the bid request on your UPI app, approve it by entering your UPI PIN. 

How To Check the Allotment Status of IPO?

Steps to check IPO allotment status on JM Pro app: 

• Log in to the JM Pro app. 
• Go to the IPO Section and then to IPO Orders. 
• Select the individual IPO that you had applied for and check the allotment status. 

JM Financial Services will notify you of your IPO allotment status via push notification and email