Amagi Media Labs IPO provides exposure to a global SaaS leader in cloud‑based media technology for streaming, targeting broadcasters and content owners with products like CLOUDPORT and THUNDERSTORM, amid recent profitability pressures and a massive ₹667 crore tech investment plan.​

Amagi Media Labs IPO overview

• Amagi Media Labs Ltd, founded in 2008, offers SaaS cloud technologies helping media companies stream content to smart TVs, mobiles and apps without cable dependency, plus ad monetisation tools.​

• Key products include Amagi CLOUDPORT, PLANNER, THUNDERSTORM, ON‑DEMAND and FAST Solutions, used for major events like 2024 Paris Olympics, UEFA, Oscars and US Presidential debates.​
• Serves 400+ content providers, 300+ distributors and 80+ advertisers across 40+ countries as of March 2025, positioning it as a scalable global media tech play.​

Key IPO details and dates

• IPO type & Details:

  • Mainboard IPO
  • Face Value :- Rs 5 per share
  • Price Band :- Rs 343 to Rs 361
  • Sale Type :- Fresh Capital &  OFS
  • Total issue size :- Rs. 1,789 crore
  • Fresh issue :- Rs. 816 Crore
  • OFS :- Rs. 973 Crore

• IPO timeline:

  • Open: January 13, 2026.​

  • Close: January 16, 2026 (5 PM cut‑off).​
  • Allotment: January 19, 2026.​
  • Refunds/Demat credit: January 20, 2026.​
  • Listing: January 21, 2026.​
• Promoters: Baskar Subramanian, Srividhya Srinivasan and Arunachalam Srinivasan Karapattu; pre‑issue holding 19,37,35,066 shares (15.76%), post‑issue 21,63,38,944 shares (14.14%).​
• Objective of the IPO: ₹667.21 crore for tech/cloud infrastructure investment; balance for inorganic growth via unidentified acquisitions and general corporate purposes.​
• Reservation: QIB (ex‑anchor) 75%, NII 15%, Retail 10%; anchor bidding on 12 January 2026 with 30/90‑day lock‑ins.​
• IPO Lot Size :- lot of 41 shares (₹14,801 at upper band estimate), retail max 13 lots (533 shares, ₹1,92,413); S‑HNI 14–67 lots; B‑HNI 68+ lots.​

Financials & valuation

FY2025 metrics:

• • ROE / RoNW: (13.49%) negative.​
  • PAT margin: (5.62%) loss‑making.​
  • EPS: ₹(3.48); NAV ₹25.60; P/E N/A.​
  • No listed peers identified.​

Strengths

• Established global SaaS leader with 400+ content providers and 300+ distributors in 40+ countries, powering major events like Paris Olympics 2024 and UEFA tournaments.​
• Strong revenue trajectory from ₹724 crore FY2023 to ₹1,223 crore FY2025, reflecting robust demand for cloud streaming and FAST/ad tech solutions.​
• Innovative product suite (CLOUDPORT, THUNDERSTORM, PLANNER) enables cable‑free streaming on smart TVs/apps and targeted ad revenue for broadcasters/advertisers.​
• High‑profile client base including global broadcasters, proving scalability and reliability of Amagi's media tech platform.​
• Massive ₹667 crore IPO allocation for tech/cloud infra positions Amagi for AI, scalability and next‑gen streaming innovations.​
• Funds for inorganic growth/acquisitions can accelerate market share in the booming OTT/FAST media tech space.​
• Prestigious lead managers (Kotak, Citi, Goldman, IIFL, Avendus) signal strong institutional backing and execution credibility.​
• Low retail minimum (41 shares, ₹14,801) enables broad participation in this high‑growth media SaaS story.​
• Tailwinds from global streaming surge, cord‑cutting trends and ad‑tech monetisation favour Amagi's business model.​
• Proven track record in handling high‑volume events like Oscars and US debates demonstrates platform resilience.​

Risks

• Sharp PAT decline from ₹321 crore FY2023 to ₹68 crore FY2025 (PAT margin -5.62%), with negative RoNW (-13.49%) raising sustainability concerns.​
• Expense growth outpacing revenue (FY2025 expenses ₹1,274 crore vs revenue ₹1,223 crore), potentially due to heavy investments eroding margins.​
• Negative EPS of ₹(3.48) and absent P/E make valuation opaque, risking premium pricing amid profitability slide.​
• Heavy reliance on ₹667 crore IPO funds for tech infra (87%+ of proceeds) creates execution risk if projects delay or underperform.​
• "Unidentified acquisitions" for inorganic growth introduces uncertainty on targets, integration and value creation.​
• No listed peers for benchmarking, complicating relative valuation in the niche media SaaS/FAST space.​
• Low promoter holding (15.76% pre, 14.14% post) may dilute alignment compared with founder‑heavy tech IPOs.​
• Intense competition in cloud streaming/ad tech from global giants like AWS, Google Cloud and niche players.​
• Geopolitical/tech risks like data privacy regulations (GDPR, CCPA) or AI disruptions in media workflows.​
• Mainboard IPO with recent losses may face subscription volatility if profitability narrative weakens.​

How To Apply for the IPO ?

• Login or Open demat account with JM Financial Services / JM PRO app: Open the JM PRO app or JM Financial Services website and log in with your credentials. 

• Locate the IPO Section: Navigate to the 'IPO' section on the platform. 
• Select IPO: Find and select the IPO from the list of open IPOs. 
• Enter the Lot Size: Specify the number of lots you want to bid for. 
• Submit Your UPI ID: Enter your UPI ID to link your payment method and submit your application. 
• Approve Funds: Once you receive the bid request on your UPI app, approve it by entering your UPI PIN. 

How To Check the Allotment Status of IPO?

Steps to check IPO allotment status on JM Pro app: 

• Log in to the JM Pro app. 
• Go to the IPO Section and then to IPO Orders. 
• Select the individual IPO that you had applied for and check the allotment status. 

JM Financial Services will notify you of your IPO allotment status via push notification and email

FAQs

• 1. What is Amagi Media Labs IPO?
  Amagi Media Labs IPO is a mainboard public issue of Amagi Media Labs Ltd, a SaaS provider of cloud streaming tech for media companies.​
• 2. When does Amagi Media Labs IPO open for subscription?
  The IPO opens on January 13, 2026 and closes on January 16, 2026.​
• 3. What is the minimum lot size for Amagi Media Labs IPO?
  Minimum lot is 41 shares (₹14,801 approx), with retail max 533 shares (13 lots, ₹1,92,413).​
• 4. What is the Amagi Media Labs IPO allotment and listing date?
  Allotment on January 19, 2026; listing on January 21, 2026.​
• 5. Who are the promoters of Amagi Media Labs?
  Baskar Subramanian, Srividhya Srinivasan and Arunachalam Srinivasan Karapattu.​
• 6. What is Amagi Media Labs' business?
  Amagi provides cloud SaaS for video streaming, FAST channels and ad monetisation, serving 400+ providers globally.​